Checkout UX Guidelines
Asset options
Checkout UX Guidelines
Your Blueprint for a Briter Checkout*
Welcome to your ultimate resource for optimising the Brite checkout experience. Our Checkout UX Guidelines offer a comprehensive blueprint designed to help you create a seamless, user-friendly, and conversion-boosting checkout experience.
Why Great Checkout UX Matters
19%
Higher Trust Rating
Users rate branded, well designed payment methods as significantly more trustworthy than alternatives.
1 in 5
Excluded By Poor Accessibility
Accessibility isn’t just the law, it’s the right thing to do. Poor accessibility doesn’t just create a bad user experience—it locks out up to 20% of your market.
“We initially implemented Brite aligning the checkout design with our own branding and UX requirements.
Once we factored in Brite’s UX guidelines and recommendations, we saw a significant improvement in Brite performance.
We’re now tracking a 7% conversion increase since we optimised. A small change can have a big impact.”
7%
Conversion Increase
200%
Increase in number of Brite payment sessions
Jekaterina Davõdova
Payments & Settlement Team Lead, Admiral Markets Group
Our guidance for high converting UX
Use official Brite logos consistently
Integrate Brite’s official button assets, aligning with your user experience goals and enhancing credibility with recognised payment marks.
Emphasise clear, benefit-focused payment messaging
Build trust with Brite’s naming and description framework, setting expectations with every consumer. Drive familiarity and adoption using localised copy for each market.
Give UX the focus it deserves
Don’t lose the 73% of European consumers who abandon poor checkouts. Work with Brite to deliver a Briter payment experience through ongoing design optimisation, A/B testing, and dedicated customer support.
Quick Start Guide
Need access to our API to create your own raw assets? Or prefer to let our checkout assistant create them for you? The choice is yours.
Access
brand assets
Get immediate access to the assets you need. No waiting for an asset file to be sent over by email or permissions granted in Figma.
Implement
Our team understands what drives consumer behaviour. Engage with our merchant solutions team before go-live for best-in-class checkout design review and guidance.
Track & Optimise
Every checkout is different. UX isn’t always perfect from day one.
Once live with Brite, we work with you to evaluate and improve.
So, what are the options?
At Brite, we like to keep things as simple as possible. There are two options for accessing our logos and checkout assets. Both are accessible without restriction.
Explore the options and choose the best one for you.
